Nissan - United States, no orders for Ariya electric

Nissan – Stati Uniti, stop agli ordini per l’elettrica Ariya

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Nissan – Stati Uniti, stop agli ordini per l’elettrica Ariya

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Nissan – Stati Uniti, stop agli ordini per l’elettrica Ariya

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Nissan – Stati Uniti, stop agli ordini per l’elettrica Ariya

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There Nissan recommended that its US dealers stop taking orders for the Ariya. The decision is linked to production and logistical problems that are penalizing the entire automotive sector and causing a lengthening of the waiting times for the delivery of products to customers. The Yokohama manufacturer is no exception and this is demonstrated by the decision to block reservations, despite the fact that the electric crossover has already been the subject of numerous delays that have postponed its launch on the market.

Gupta’s fears. The new hitch, if you can call it that, is linked to a precise marketing policy aimed at preventing customers from waiting too long to get the keys to their vehicle. To explain it was the operations director Ashwani Gupta, according to which, at the moment, it is better to limit orders to specimens that can be delivered in a timely manner rather than creating problems with too long waits. “We do not want customers to wait”, Gupta underlined, speaking of the high demand for the new model in the United States, Japan and Europe. “Ariya – he added – has been successfully received all over the world” . The crossover, the Japanese manufacturer’s second electric after the Leaf, will be launched on international markets in the autumn, lagging behind the original plans due to the difficulties in preparing the production lines linked, in turn, to the consequences of the pandemic and the semiconductor crisis. In Japan, deliveries were supposed to start in mid-2021 but were postponed first to last March and then to early May: so far, 1,500 customers have received their specimen, out of a total of 6,800 bookings.

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