Toyota Motor Europe releases the big game for the pros

Toyota Motor Europe brought together more than 120 customers at its Beyond Zero-Corporate Day event in Madrid, Spain. On the program: vehicle testing, focus on services such as Kinto One and a reminder of ambitions for electrification.

The TME event was an opportunity for guests to try out the new bZ4X.

Toyota Motor Europe held its Beyond Zero-Corporate Day event in the suburbs of Madrid, the Spanish capital, specifically at INTA, the National Institute of Aerospace Technology. An event reserved for floating customers and in which we had the opportunity to participate, on Thursday, June 2, 2022.

For four days, more than 120 companies and 200 guests visited the field owned by the Spanish army, both to try the manufacturer’s latest products, but also to discover all the associated services and become familiar with the world’s number one ambitions for electrification.

Also read: Toyota is investing in renewable energy

On the vehicles first, the guests had the opportunity to take the wheel, in a preview, of the bZ4X, the very first 100% electric private vehicle marketed by Toyota. His arrival at the dealership is near.

Recall that this SUV, which is based on the new e-TNGA platform, is available in two versions, 4×2 and 4×4. In the first case, the 150 kW (204 hp) engine drives the front axle. In the second, two 80 kW (108 hp) engines are placed on each axle. The range provided by the 71.4 kWh battery reaches 516 km in traction and 470 km in all-wheel drive. For this model, the brand aims for a market share in the electric SUV segment of 5.1% in 2022 and 10% in 2025.

Evolution of the hybrid system for the Corolla

This event also coincided with Toyota’s announcement of several upcoming developments. The first concerns the Corolla, the European bestseller of the brand with the Yaris, which benefits from many developments, especially at the mechanical level. It inaugurates the 5th generation of the group’s hybrid system, presented as less fuel-intensive in some cases and more pleasant to use.

The power control unit (PCU) and the bridge box assembly have been modified, while the lithium-ion battery is more powerful, but smaller and lighter, up to -18 kg“A reduction in engine speed during acceleration is also announced,” Toyota said.

This translates, for the 1.8-liter Corolla, into an 18-hp power gain to 140 hp. This allows it to improve its acceleration from 1.7 to 100 km / h by 1.7 seconds, to 9.2 seconds. CO2 emissions, on the other hand, are unchanged at 102 g / km. The 2.0-liter version sees its power reach 196 hp, compared to 184 hp previously. The 0 to 100 km / h is now achieved in 7.5 seconds and CO2 emissions fall to 107 g / km (-3 g / km).

1.5 million sales in Europe in 2025

Other technological and aesthetic developments are on the agenda. The whole thing will be marketed in Europe in the first quarter of 2023. Toyota also announced this week the launch, starting in 2024, of a high-volume van with the help of Stellantis. It will be available in thermal and electrical. Lexus, meanwhile, has unveiled the next-generation RX with a rechargeable hybrid version.

Also read: Toyota Aygo X: another idea of ​​the city car

All these innovations, which are systematically electrified, will feed Toyota’s ambition, which is that sales of electrified models will reach 90% in 2025 in Europe (compared to 80% in 2021), out of a total of 1.5 million units. By this time, segments A and B (Aygo X, Yaris, Yaris Cross), 100% produced in Europe, will represent 500,000 units. The C segment, that of the Corolla range, will reach 400,000. Light commercial vehicles will rise to 200,000 units.

Toyota intends to retain, at a minimum, its position as the second largest manufacturer in Europe. As a reminder, in 2021, the world No. 1 finished behind Volkswagen on the Old Continent with 1.07 million registrations, or a market share of 6.6%. The first quarter of 2022 is in this line with 255,000 starts already on the road.

Multi-brand strategy for Kinto One

The event was finally an opportunity to focus on the various services offered by the group, including Kinto One, its long-term rental offer. Currently deployed in 16 European countries, including France, it consists of the marketing of LLD contracts ranging from 12 to 72 months.

From 10,000 contract vehicles in 2019, Kinto One plans to increase to 140,000 in 2022, 250,000 in 2025 and 500,000 in 2030. This rise in power will include a multi-brand strategy already underway in the UK and Portugal. Germany, Spain, France, Italy and Poland will follow soon.

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