CUPRA, THREE MODELS FOR THE FUTURE - Auto & Design

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During an event at the Terramar circuit (Spain), Cupra unveiled part of its strategy for the future, which includes new models, the proposal of new electric-only cars by 2030 and the doubling of the number of units delivered, which, according to the statement, by 2025 they will be 500,000 a year. “We start with three new cars that have the DNA Cupra: strength, sportiness and even flair to appeal to a young audience and those who want something unconventional. We can’t please everyone, our audience chooses us with conviction “, says Jorge Diez, head of design at Cupra.

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2024 will be the year of the Tavascan, an electric coupe SUV and the evolution of the eponymous concept car presented at the Geneva Motor Show in 2019. Tavascan uses the Volkswagen Group’s Meb platform and has remained firmly faithful to the prototype. “Tension and order flow over the Tavascan Cupra. Did we manage to keep many elements of the concept for the production car, some examples? The front facing down, the pointed rear and the decidedly high-tech interior that differs from all other cars in circulation today “, continues Diez.

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The second model to arrive in 2024 is the Terramar, an average 4.5-meter-long SUV that takes on the front and, above all, at the rear, the main styles of the Cupra design. The platform shared with the Audi Q3 allows it to be equipped with plug-in hybrid or thermal engines, while the style is completely independent. 2025 will see the debut of UrbanRebel, an electric city car built on the Meb platform. 4.03 meters long, the small zero-emission integrates, as Francesca Sangallo, head of Cupra color & trim, advanced recycled polymers and bio-based materials, explains to raise the bar of what is achievable, and offer a vehicle more aware of the environment. Combining 3D printing and 3D manufacturing with parametric design allows you to improve performance and increase your perception of value. An extremely light design both outside and inside help the 226 hp (166 kW) electric motor and battery pack to push the car to 100 km / h in just 6.9 seconds and reach a range of up to 440 km .

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