De Bethune joins Qlock for a prestigious hourglass

More than 7.5 million blue nanobeads that flow in sixty minutes and echo some cyan-tinged beaches in the Maldives when millions of organisms, tiny crustaceans known as ostracodes, come accumulate along the seafront.

This extraordinary hourglass was designed by Australian designer Marc Newson, who designed the Apple Watch in collaboration with independent watchmaker De Bethune, based in L’Auberson (VD). The latter brought his expertise in mastering the blue for the design of titanium and stainless steel nanobeads. The item is available in 12 copies, a very small number of which – which the brand does not wish to disclose – will be offered exclusively to the Qlock community for 60,000 francs. Happy buyers will also be offered a trip to the Maldives, where they will have the opportunity to discover one of these famous beaches reminiscent of the hourglass of Marc Newson and De Bethune. The site will also offer copies of his little brother, the 10-minute version limited to 24 pieces and offered at 25,000 francs.

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Get out of the felt lounges

A project that takes the form of a consecration for friends TiQ and TaQ, aka Charles Defrance and Benjamin Ranchoup, the founders of Qlock. They had been dreaming for some time now of convincing the CEO of De Bethune to offer one of his pieces on their platform. “I can’t hide that I had a little apprehension, but my taste for risk and challenge prevailed,” says Pierre Jacques, the factory’s boss, with a laugh. And to clarify that he considers Qlock as a very interesting platform, which in particular offers a good visibility to small brands that do not always have the means to finance expensive marketing campaigns.

“You have to live with your time.” For me, it was clearly an original and somewhat counter-current way to launch a unique product. We weren’t expected on Qlock, here we are. ” And Pierre Jacques to emphasize that luxury and watchmaking must adapt to the younger generations, their codes and the way they consume. “We also need to get out of felted lounges and be directly accessible.”

That fits in perfectly with the philosophy of TiQ and TaQ. If the two friends operate under the auspices of QoQa, the spirit differs nonetheless. It’s not about breaking prices on Qlock, it’s about connecting watchmaking enthusiasts with little-known brands from the general public. “Our driving force is our passion for watchmaking and our desire to make the watchmaking landscape known to more people.” We have a lot of proposals coming from the gray market for big names at broken prices, but that’s not what we want. We want to respect the old lady who is a watchmaker. ”

TiQ and TaQ do not practice barred pricing policy, they identify the lowest prices found to offer the best exclusivity to their community. They prefer to offer experiences in addition to the product, such as factory visits. Its mission is to interest the community in this sector without depreciating its value. “We are not carpet merchants or cleaners, the idea is to revive old collections and show them off.” Qlock’s offers play on codes, offering coins ranging from 50 francs to 60,000 francs.

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Become industry leaders

Charles Defrance and Benjamin Ranchoup launched Qlock on October 10, 2020 at 10:10 a.m. and received carte blanche from QoQa founder Pascal Meyer. The only condition was a three-month trial period to convince him that their model was profitable. Challenge met. In 2021, Qlock sold no less than 21,000 pieces from more than 170 brands, at a rate of two offers per week, generating a turnover of six million francs. Of the nearly one million members of the QoQa community, a whopping 10% also follow Qlock. Millennials make up 70% of customers, with 60% men and 40% women.

The two enthusiasts do not lack ambition, since they want to become the number one du community commerce in terms of revenue, and go tickle Chrono24, the largest online luxury watch sales platform.

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