Aniasa - "Renting will help the ecological transition, not the purchase incentives"

“When we ask the consumer questions we must be ready to react, to give answers, otherwise obsolescence is just around the corner”. With this warning from Massimiliano Donapresident ofItalian Consumers Union, the conference “Driving the ecological transition” ended. The event, called in Rome by Aniasaunderlined the central role of car rental in this phase of profound change in the world of four wheels, as it is capable of responding with greater flexibility to the needs of the consumer-motorist, facilitating the hoped-for democratization of electric mobility in the future.

Electrics more suitable for rentals. “More than democratization, I would speak of convenient accessibility: rental has a competitive cost of use and allows the motorist not to have to bear the uncertainty due to the fact that electric technology is not yet mature”, he explained. Alberto Vianopresident of Aniasa. “What curbs demand today is the uncertainty that used vehicles have a value. The renter has a greater ability to absorb it: the more a person is able to exploit the vehicle, the more quickly it reaches break-even. (break-even point, ed) even on vehicles that have higher investment values. “Just like the electric ones: already today the mix of vehicles registered in the range from 0 to 60 g / km of CO2, characterized by full electric and plug-in hybrid cars, represents 30% of cars destined for long-term rental among private individuals, against 6% of those in purchase. And even car sharing, which is getting closer to the more encouraging numbers of 2019, can do its part: “Who driving a vehicle in his fleet is more easily persuaded that, at least in an urban environment, the electric is already the best solution “.

Price lists too expensive. The price, as it is easy to guess, represents a fundamental factor in the choice of electrified cars: according to the report “The mobility of Italians rekindles the engines”, created by Aniasa in collaboration with Bain & Company, 55% of the motorists interviewed declared that they did not consider purchasing a hybrid or electric car due to the uncertainty of the purchase, maintenance and refueling costs, followed by 33% of people who consider the capillarity of the recharge network. And among all those who have not yet considered the purchase of a new car, even if not electrified, that is 55% of the interviewees, more than half (51%) consider economic incentives as a prerequisite for deciding whether or not to change the car.

Unnecessary bonuses. One aspect, that of the habit of incentives, capable of generating frequent arrests and restarts in orders, such as the car bonus 2022already sold out in the widest range, is demonstrating. “There was a promise of incentives made very early (in December 2021, ed) and in a generic way. The result was to generate a wait ”, which lasted until May and rather useless, at least according to Viano:“ a demand that already exists in the face of a rigid offer has been stimulated ”. Not surprisingly, as the Bain & Company study recalls, the share of electricity registered in the first quarter of 2022 fell to 3.3% compared to 4.6% in the same period of 2021. And among private customers we have seen a real collapse, since from 3.7% in the first three months of last year, the full electric went to 1.8% of the registered.

Columns are better. And the phenomenon is destined to repeat itself: “The incentives were provided with finite budgets over three years, which generates a saw-toothed demand (fluctuating, ed), with dealers who will have (cyclically) drawers full of orders” . Better to use these funds differently, perhaps for charging points: “Nobody buys, even if incentivized, a car if they do not find a recharging point in the Apennines”. Precisely in the provincial areas, moreover, electric cars have less appeal: in municipalities with up to 400,000 inhabitants they represent 3.9% of registrations in 2021, against 5.3% in cities with over 1 million inhabitants.

Prices up. The higher costs in the sector, however, do not help: “The increase in the prices of raw materials was accompanied by inflation dictated by the higher cost of car components, as well as a contraction in supply that puts pressure on demand “. An offer that is reduced especially for the cheaper categories: “If the components are scarce and cost more, it is preferable to use them on a car with higher margins: all this continues to generate more and more inflation, which among the components is close to 30%. This factor affects both new and rental forms, although the latter has the ability to better absorb inflationary pressures “. A problem destined to grow in the coming years, especially for the Italian market, which is more inclined to purchase compact vehicles: if the A segment share represented 20% of Italian registrations in 2021, by 2025 this value could already drop to 6 %, according to the industrial plans of the car manufacturers: he underlined this Gianluca Di Loretopartner of Bain & Company, citing as an example the future goodbye to the Renault Twingo. As our readers already know, it will not be the only victim of a model offering increasingly geared towards vehicles with higher margins.

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