Audi - Chinese Nio case: "Can't use ES6 and ES8 names"
Audi – Causa alla cinese Nio: “Non può usare i nomi ES6 ed ES8”

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Audi – Causa alla cinese Nio: “Non può usare i nomi ES6 ed ES8”

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Audi – Causa alla cinese Nio: “Non può usare i nomi ES6 ed ES8”

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Audi – Causa alla cinese Nio: “Non può usare i nomi ES6 ed ES8”

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L’Chinese invasion of the European market has now started and seems unstoppable, but it is certainly not without obstacles, including legal ones. This is demonstrated by the news on a lawsuit brought byAudi against Nio: the Ingolstadt company, in fact, turned to the Munich court to denounce the Shanghai company, accused of violating the exclusive rights associated with certain vehicle names. Thus ended up in the legal action some of the models with which Nio started its offensive in Europe: SUVs ES6 and ES8.

The reasons. The brand’s range of the Four Rings includes the sporty trim levels of the A6 and A8, better known as the S6 and S8. Nio therefore infringed Audi’s rights in these two marks, assigning its models too similar names and therefore capable of confusing consumers. The judicial procedure is currently underway and therefore the two companies have preferred not to provide details on the affair, limiting themselves to confirming the indiscretions launched by the Handelsblatt newspaper. Among other things, the German newspaper explains that the complaint would have pushed the Chinese to be more cautious in promoting their activities in Germany. The European branch of Nio is based in Munich and is planning to debut on the German market in the fourth quarter, with the launch not of the two SUVs but of the ET7 sedan.

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